Although “UX” has long been a buzzword in the digital sphere, we still frequently get inquiries like “why is user experience important?,” What it entails and why it’s advantageous to use UX design at my company.
Let’s examine some of the main advantages that investing in UX design can have on your company in order to respond to these queries. Making an initial investment in UX design can save money in the long run. Every new project that your company undertakes carries a certain amount of risk. But you’re already positioning yourself for success because UX design and design thinking are focused on research, analysis, and testing.
More and more businesses are beginning to understand that it is much less expensive to prevent potential usability issues or problems up front than it is to fix them later with product redesigns or bug fixes. After all, design modifications are less expensive because they are much simpler to implement than development modifications.
Only 20% of bugs found in a product are actually problems, on average, according to statistics. The remaining problems are usability ones, the majority of which could have been resolved during an early prototyping phase. Working in this iterative fashion may seem more expensive at first, but in the long run, it can save you money and help you create a product that is ready for success, encourages conversions, and effectively engages with your target audience.
User experience can boost your conversion rates
We’ve all been there: you search the internet for a specific good or service, and you find one or two websites that deal with your issue.
Despite the fact that all of these websites appear to promote the same products and content, one stands out. You can find what you’re looking for quickly and with little to no effort thanks to how simple it is to use. Overall, it was a pleasant experience, and you are glad to save this website for later use.
It sure would be nice if this were your website or app, though. Unfortunately, this is an area where many websites fall short, and as a result, customers are being turned away by overly complicated designs, even though they may initially appear attractive.
Simply put, we are impatient as humans. Furthermore, this is exaggerated online. As a result, it is more important than ever to consider how to reduce the effort required of your users to use your product, whether it be a website or an app, in order to increase the number of conversions.
UX design can assist with SEO
Yes, solid SEO rankings can come from good UX design. In their search results, Google actively promotes great user experience. After all, their own objective is to quickly and efficiently provide users with the best response to their inquiries by serving up the most pertinent information first.
This applies to paid media or PPC (pay per click) marketing as well as SEO. Platforms like Google Ads give you recommendations to improve the user journey/focus on these pages by actively scoring the outcomes of your “landing page experience” in your ad campaigns.
The search algorithm used by Google heavily considers user experience. A bad user experience on a website can ultimately lead to poor SEO rankings or, in the case of paid advertising (PPC), a weak ad campaign.
Increase brand loyalty with UX design as a fourth benefit
A positive user experience is very important for any business. It is essential for fostering long-lasting relationships with your target audience and establishing trust in your brand, product, or service. Interactions that are smooth and enjoyable encourage customer activation, which leads to recognition and loyalty for your brand and the goods and services it offers.
Getting fresh client leads is only half the battle. How will you keep them buying from you after they convert? This particular query is crucial for e-commerce businesses looking to cross-sell different products to their current clientele.
Excellent UX design helps retain and grow existing customers in addition to drawing in new users
A CJM, or customer journey map, is one tool that can be used to increase customer retention. They frequently include visual designs or storyboards and aim to depict each stage of the customer journey from beginning to end.
This not only enables you to develop empathy for your target market but also to comprehend where they are in the purchasing cycle and any potential issues they might experience at different points along the way. Metrics that can be used to optimize your designs for increased user engagement, which will inevitably lead to increased customer loyalty and retention.
UX design can encourage referrals from friends and family
The power of word-of-mouth marketing still holds true in the digital age. People are purchased. However, perhaps even more pertinent to this discussion is the fact that people buy experiences, so why wouldn’t they brag about you if you give your users a positive one?
Word-of-mouth is prevalent not only in daily interactions but also in online social interactions. We are all aware of the benefits that word-of-mouth advertising can have for your company, but how does UX design fit into this?
It makes social sharing simple to begin with. Who are they most likely to recommend to their friends and family on social media if you’ve made the purchasing process as simple as possible for your users?
UX designers create seamless interactions to social networks through your product because they recognize the value of raising social awareness for your company.
Additionally, it fosters trust. I’ve said it before, but people buy people and, more importantly, they prefer to imitate their peers or other people who are like them in terms of behavior. User reviews, star ratings, and “people also bought” features start to sag into the mix at this point. All of these useful user metrics show real opinions and behavior about how people interact with, evaluate, and rate a company and its goods or services. Furthermore, positive ratings and reviews ultimately result in higher sales.